Breakthrough Conference
Breakthrough is ArisGlobal’s flagship industry conference. I designed it as a standalone event brand system that could scale across digital promotion, information-dense web pages, and live venue environments, then repeat year over year with minimal reinvention. The system carried from London (2024) to Zurich (2025) and helped establish Breakthrough as an annual industry fixture.
Brand idea: innovation you can see
Brand idea: innovation you can see
The core theme was innovation: what’s new in life sciences each year. For 2024–2025, that “new” was AI. The visual language translates data movement into a simple, reusable system: dots in motion across a structured grid. It reads as a network, hints at modern machine learning, and stays flexible enough to work on everything from a landing page to a stage wall.
To connect Breakthrough to ArisGlobal, I retained the shared blue foundation. To differentiate the event identity, I introduced a bold yellow accent that adds energy, improves hierarchy, and gives Breakthrough its own voice.
Constraints
Constraints
Multi-screen stage formats and safe areas for large-format projection
Large-format print production and vendor handoff requirements
Fast iteration on speakers, agenda, rooms, and city-specific details
ROLE
Led the Breakthrough brand system and production across 2024–2025, managing two junior designers and partnering with a London-based event agency responsible for on-site coordination and print execution. I provided day-to-day creative direction and hands-on support to marketing and design stakeholders, handling high-velocity updates across speakers, agenda, and logistics.
Location
London (2024), Zurich (2025)
Feature headline
This temporary text is utilized solely for demonstration purposes, serving as a stand-in until authentic and finalized content becomes available.
Feature headline
This temporary text is utilized solely for demonstration purposes, serving as a stand-in until authentic and finalized content becomes available.
Temporary headline
